Have a nice daydream.
It can be about anything.
You can do it anytime.
It doesn’t matter even it’s for a few minutes.
You don’t need to make it about work.
Or about your current life.
It can be an escape, a fantasy.
Who knows, it might just make your day 🙂
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ShukrLekha is a series of quick notes we are writing to ourselves. The twist? Each note gets its own unique typeface, making it a fun visual experience 🙃
This typeface is Lavanderia available on Lost Type Co-Op.
Make the logo disappear. The goal with your branding game shouldn’t be a big visible logo. People should recognise your brand when there isn’t one. That’s success.
Keep doing your best.
Do remember one thing, though.
Your best is a moving target.
Today’s best might not be the same as yesterday’s.
And it need not be the same as tomorrow’s.
Also, it’s better if you don’t compare your best to someone else’s.
That’s never a good thing.
The idea is to be aware of how much are you capable in that moment.
And simply aim to hit that mark.
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ShukrLekha is our little self-note series. Each note is 4 words long in a different typeface, adding a bit of excitement to our reminders 🙃
This typeface is Muncie available on Lost Type Co-Op.
Today’s internet is all about putting ourselves, our talents, skills and achievements on a pedestal. Because nobody else will.
ChatGPT is the junior copywriter every Creative Director wanted.
With all the focus on generative art currently, we thought we will shed light on what it has taught us until now.
A) Give up control after a certain point.
B) Don’t chase perfection down to the last detail.
C) Focus more on a different way of imagining things.
D) Allow yourself to experience the joy of randomness.
E) Open your mind to a whole new world of possibilities.
F) Learn to enjoy the process.
We have always liked tinkering with old and new tools. Exploring generative art was a given. So when it came to building our website, we thought, “Generative art instead of standard graphics. Why not!”
Here’s a sample of what we came up with. Click here to check the entire series 🙂 If you would like us to experiment with your brand communication, let us know. We’ll be happy to help.
Here are six simple tips to succeed in the Social age:*
1. Try and try till something works.*
2. Do more and more of that till it stops working.*
3. Tweak here and there to make it work again.*
4. Do this and that when it isn’t working anymore.*
5. Try more and more till something starts working again.*
6. Go to step 2.*
* Drop it when it stops making sense. Return to the real world.
There are no sweet, accidental discoveries on the internet anymore. At least not in the way it used to be before. Nowadays it’s just more of the same everywhere you see. All slaves to the same algorithms and keywords developed by a handful of monopolistic tech platforms. Just a mindless pursuit to be “visible” or rank first at some never-ending digital rat race. I miss the anticipation before logging on. I miss that tingling when I used to land somewhere unexpected. I miss the beautiful digital rabbit holes of that era. I miss the old internet.
Are we giving too much importance to this term? What if we don’t bother much with this idea of what will we be leaving behind and all that stuff? And then calculating our every move based on that image we eventually want to build for others to see. How about we keep making stuff and just move on?
And after we are long gone, there is someone who stumbles upon that stuff we made, our perspectives we put out there in the world.
And you know, they connect with it instantly. Maybe with all of it. Because all that we created and shared, it somewhat resonates with them on many levels.
Ya, it could be a whole bunch of people, or maybe just a few. What the heck, maybe it’s just that one person who really gets it.
And that person makes an attempt to contact us, only to find out that we have left this world long back.
They get to hear or read or see in bits and pieces how we strived every single day to learn something, to try something and be the best version of ourselves.
They then treasure those stories along with whatever we created.
And probably say to themselves, “I really wish I could’ve met this person.”
Who wouldn’t like that? I know I would.
So to repeat what I said at the beginning, just keep making and move on. For there is someone out there whose life you will enrich, someday.
Dear Fellow Creator,
The idea in the commercial domain is like a baby. But … you are the nanny.
Yes, you care immensely about it, and know what’s best for it. Remember though, it belongs to the agency, its mother and the client, its father. It is with them that it will go out in the world, holding each one’s hand, swinging with joy in between.
Yes, there is a possibility that it may get pulled to either side. Or might get torn apart to shreds in the process.
You will cry. You will shout. You will want to save it with every ounce of strength left in you. But you will be left with only one choice, a choice you will hate from the very core of your being.
And that is, to look away. Sad but true.
Listen, it was never your baby to begin with. It can never be.
So why not give birth to your own baby? Be the parent. Raise it, nurture it to the best of your abilities. Give it the upbringing it deserves. And set it free in the world. For others to see it. For others to savour it. For others to live with it.
That’s the way it is. That’s the way it should be.
Go, start a side project today. May the power be with you.
Sincerely yours,
Jokar
Just another creator