• Tiny ideas

    Lots of tiny ideas may work better than the big idea. Today there are audiences, not just an audience. There are so many languages. So many platforms, all different in some way or the other. One idea fits all may not work anymore. Adapt, but not in the way you usually do.


  • Ask yourself: Why Whine?

    Ask yourself: Why whine?

    What do you get out of it?

    Will things change for the better?

    Does it solve the problem?
    If yes, go ahead, whine. Whine a lot!

    But you know it doesn’t help.
    Not even a bit.

    So ask yourself: Why whine?

    .

    ShukrLekha is a series where we share bite-sized thoughts, each one 4 words long. We dress each thought in a different typeface, to keep things challenging and exciting 🙃

    This typeface is League Gothic available on Google Fonts.


  • Headline ko maaro goli

    To hell with the headline. What if the picture says it all? What if the headline is a part of the image? What if you start with a big chunk of text straightaway? What if, what if, what if? Break format and explore. If nothing else, it will open your mind more.


  • Look out the window

    Look out the window.

    Look at the sky.

    Look at the birds.

    Look at the man peeing on the wall.

    (Ok, maybe not that.)

    Look at the plants and trees swaying in the breeze.

    Look at your own reflection on the glass window.

    Just make sure you look up from your screen often.

    .

    ShukrLekha is our way of sharing 4-worded short messages with cool typefaces. It’s like adding a splash of creativity to our self-reflection moments 🙃

    This typeface is Ostrich Sans available on The League of Moveable Type.


  • Pyaar ke side effects

    Getting paid for what you love to do sometimes takes the love out of what you do. It happens. You have to understand that we are in the business of creativity. There’ll be days when the former takes over.


  • Have a nice daydream

    Have a nice daydream.

    It can be about anything.

    You can do it anytime.

    It doesn’t matter even it’s for a few minutes.

    You don’t need to make it about work.

    Or about your current life.

    It can be an escape, a fantasy.

    Who knows, it might just make your day 🙂

    .

    ShukrLekha is a series of quick notes we are writing to ourselves. The twist? Each note gets its own unique typeface, making it a fun visual experience 🙃

    This typeface is Lavanderia available on Lost Type Co-Op.


  • Make the logo disappear

    Make the logo disappear. The goal with your branding game shouldn’t be a big visible logo. People should recognise your brand when there isn’t one. That’s success.


  • Keep doing your best

    Keep doing your best.

    Do remember one thing, though.

    Your best is a moving target.

    Today’s best might not be the same as yesterday’s.

    And it need not be the same as tomorrow’s.

    Also, it’s better if you don’t compare your best to someone else’s.

    That’s never a good thing.

    The idea is to be aware of how much are you capable in that moment.

    And simply aim to hit that mark.

    .

    ShukrLekha is our little self-note series. Each note is 4 words long in a different typeface, adding a bit of excitement to our reminders 🙃

    This typeface is Muncie available on Lost Type Co-Op.


  • What happens when AI hits the world’s largest film industry?

    If you have strong opinions or curiosity around AI and have 15 minutes to spare, watch this video by BBC on AI and its impact on the world’s largest movie industry. Shekhar Kapur has some very interesting observations and inferences on the topic.


  • Today’s internet

    Today’s internet is all about putting ourselves, our talents, skills and achievements on a pedestal. Because nobody else will.