Lots of tiny ideas may work better than the big idea. Today there are audiences, not just an audience. There are so many languages. So many platforms, all different in some way or the other. One idea fits all may not work anymore. Adapt, but not in the way you usually do.
To hell with the headline. What if the picture says it all? What if the headline is a part of the image? What if you start with a big chunk of text straightaway? What if, what if, what if? Break format and explore. If nothing else, it will open your mind more.
Make the logo disappear. The goal with your branding game shouldn’t be a big visible logo. People should recognise your brand when there isn’t one. That’s success.
ChatGPT is the junior copywriter every Creative Director wanted.
With all the focus on generative art currently, we thought we will shed light on what it has taught us until now.
A) Give up control after a certain point.
B) Don’t chase perfection down to the last detail.
C) Focus more on a different way of imagining things.
D) Allow yourself to experience the joy of randomness.
E) Open your mind to a whole new world of possibilities.
F) Learn to enjoy the process.
We have always liked tinkering with old and new tools. Exploring generative art was a given. So when it came to building our website, we thought, “Generative art instead of standard graphics. Why not!”
Here’s a sample of what we came up with. Click here to check the entire series 🙂 If you would like us to experiment with your brand communication, let us know. We’ll be happy to help.
Hi, do you want to bring your drawings to life?
Great! Just go to Animated Drawings at Meta Demo Lab.
The rest is easy. Just upload your super cool drawing.
Erase the unnecessary parts. Adjust the joints the way you like it.
Press Next. Wait for a few teeny tiny seconds.
Done, that’s it! Watch your drawing come to life 😀
Go on then, build your own special world with your awesome characters and tell you story. If you want to, but feel you can’t, let us know. We can help you make it, like how we have helped others. That’s what we do at Jokar. We bring your story to life!
Thinking of starting a new sticker pack. Interesting times ahead 🙂
Are we giving too much importance to this term? What if we don’t bother much with this idea of what will we be leaving behind and all that stuff? And then calculating our every move based on that image we eventually want to build for others to see. How about we keep making stuff and just move on?
And after we are long gone, there is someone who stumbles upon that stuff we made, our perspectives we put out there in the world.
And you know, they connect with it instantly. Maybe with all of it. Because all that we created and shared, it somewhat resonates with them on many levels.
Ya, it could be a whole bunch of people, or maybe just a few. What the heck, maybe it’s just that one person who really gets it.
And that person makes an attempt to contact us, only to find out that we have left this world long back.
They get to hear or read or see in bits and pieces how we strived every single day to learn something, to try something and be the best version of ourselves.
They then treasure those stories along with whatever we created.
And probably say to themselves, “I really wish I could’ve met this person.”
Who wouldn’t like that? I know I would.
So to repeat what I said at the beginning, just keep making and move on. For there is someone out there whose life you will enrich, someday.
Dear Fellow Creator,
The idea in the commercial domain is like a baby. But … you are the nanny.
Yes, you care immensely about it, and know what’s best for it. Remember though, it belongs to the agency, its mother and the client, its father. It is with them that it will go out in the world, holding each one’s hand, swinging with joy in between.
Yes, there is a possibility that it may get pulled to either side. Or might get torn apart to shreds in the process.
You will cry. You will shout. You will want to save it with every ounce of strength left in you. But you will be left with only one choice, a choice you will hate from the very core of your being.
And that is, to look away. Sad but true.
Listen, it was never your baby to begin with. It can never be.
So why not give birth to your own baby? Be the parent. Raise it, nurture it to the best of your abilities. Give it the upbringing it deserves. And set it free in the world. For others to see it. For others to savour it. For others to live with it.
That’s the way it is. That’s the way it should be.
Go, start a side project today. May the power be with you.
Sincerely yours,
Jokar
Just another creator
More than the HP, Titan and the Kissan logos, my ever-lasting memory of Sudarshan Dheer is munching channa in his office.
Besides art and typography, his favourite topics (in no particular order) were: the philosophy of Jiddu Krishnamurti; who designed the first shoelace?; why most clocks are round? He said, “Is it because the planet is round? Or is it because time has a circular continuous concept?”
And then it was time to step out for lunch. There were five options in Colaba: the Sea Lounge (whiskey sours and bumping into Dom Moraes by the window), Paradise (scotch broth and raspberry drink), Martins (beef and more beef), Kailash Parbat (chaat and dal pakwan).
“This is India,” he said, “When will our designs be able to reflect this?”
In case you were wondering, this was from a conversation between Sudarshan Dheer and Ramu Ramanathan. It’s an insightful article on Campaign India.