Category: Branding
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Kinara by Coke Studio
Sweet, sweet melody. Play from 3:36. A very beautiful, touching song too. Thank you Coke Studio for soul-stirring music.
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Motivated enough?
Whether you answer ‘Yes’ or ‘No, you should definitely read these books. They are self-help books and yet in many ways, they are not. Crisp, direct, funny and most importantly, not preachy. Paul Arden (author and executive creative director of Saatchi & Saatchi) was taking these lessons down as life was teaching them. He left this world in 2008. If we ever would have got a chance to meet him, it would have been one amazing conversation of our life. There is a third book too—God explained in a Taxi ride. We can’t wait to get our hands on that one. For some reason, we keep reading these books again and again and it helps us in a different way every single time. A must-have for your book collection.
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Why you should do side projects?
You know what’s cool? Taking things a bit differently. Viktor Hertz‘s “Honest Logo” series does just that. He plays around with famous logos to show us that being a little unconventional can lead to awesome things.
Think about it – when Viktor takes famous logos and makes them funny, he’s actually showing us that there’s more beneath the surface. Just like that, we can learn to see things from a fresh angle. Being a little rebellious doesn’t mean just being funny; it means thinking in a way that shakes things up.
Side projects are like secret playgrounds for our creativity. Just like Viktor’s logo series, they let us try new things without any rules. These projects remind us that trying something different can make our main work even better. So, whether it’s logos or our own ideas, a bit of boldness can go a long way in making things exciting and different.
Go through the entire series. The Facebook, Apple and Microsoft versions are our favs.
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How does a browser work? A beginner’s guide
“20 Things I Learned about Browsers and the Web” was an illustrated book from 2010-11 on things you always wanted to know about the web but were afraid to ask. Illustrated by Christoph Niemann, written by the Google Chrome team, and built in HTML5, this charming guidebook is a handy read about how the evolution of browsers and the web changed the way we work and play online. It’s a great example of how to make “technical” stuff interesting.
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When everybody zigs, zag
It’s rare that you come across a press ad that defies expectations. No bold headline, no lengthy paragraphs, no flashy graphics, and not a single word to be found. Not even the most sacred thing—the logo. And it still manages to talk to its audience and tell a story.
In a world where advertisements often bombard us with words and visuals, this Royal Enfield ad’s silence is its strength. It’s a quiet rebellion against the noise of conventional marketing. This uniqueness draws us in and compels us to decipher its narrative, sparking curiosity and engagement.
There’s a lesson here about thinking differently. Simply put: when everybody zigs, zag.
Life can sometimes feel like a crowded highway, with everyone moving in the same direction, following the same route. It’s easy to get caught up in the flow, doing what everyone else is doing, and blending into the background.
Imagine you’re walking along a well-trodden path, and suddenly you take a sharp turn in a different direction. That’s zagging – going against the grain, choosing the less-traveled path. This principle isn’t just for artists or innovators; it’s a philosophy that anyone can embrace to inject uniqueness into their life’s journey.
Zagging is about challenging the status quo, questioning norms, and daring to be different. It’s about refusing to be just another sheep in the flock. Instead of following the crowd, you’re forging your own way. This can apply to anything – from trying a new approach to problem-solving at work, to pursuing a hobby that no one around you understands.
The beauty of zagging is that it opens up new avenues of exploration. When you zig, you’re going where everyone else is headed. But when you zag, you’re carving out your own path, discovering uncharted territory. It’s like taking a detour during a road trip and stumbling upon a hidden gem. By zigging when others zag, you can uncover fresh ideas, find new solutions, and make a lasting impact.
In a world that often pushes conformity, zagging is a reminder that being different is an asset, not a liability. It’s an invitation to embrace your individuality and stand out from the crowd. So, the next time you find yourself at a crossroads, remember the words: “When everybody zigs, zag.” It might just lead you to exciting new destinations you never thought possible.
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Open happiness
Step into a world where music transcends boundaries and speaks a language of its own – that’s the magic of Coke Studio. It’s like a melting pot of sounds, where artists from diverse backgrounds come together to create harmonies that touch the soul.
One song that captures this essence is “Bibi Sanem Janem.” With lyrics as sweet as honey, the song’s melody weaves a tapestry of emotions. “Bibi sanem janem, anaar-e-sisstanem”: these words hold a charm that’s hard to resist, like your favorite tune playing on repeat.
And here’s the magic touch – the seamless blend of Coke Studio. It’s more than just a show; it’s a seamless partnership that enhances the musical experience. Just like a perfect duet, Coke Studio and “Bibi Sanem Janem” create a symphony that lingers long after the music fades.
So, if you’re ready to let the melodies take you on a journey and the lyrics tug at your heartstrings, hit play on “Bibi Sanem Janem” and let Coke Studio serenade you with a melody that’s as refreshing as the first sip of a cool drink on a warm day.