More than the HP, Titan and the Kissan logos, my ever-lasting memory of Sudarshan Dheer is munching channa in his office.

Besides art and typography, his favourite topics (in no particular order) were: the philosophy of Jiddu Krishnamurti; who designed the first shoelace?; why most clocks are round? He said, “Is it because the planet is round? Or is it because time has a circular continuous concept?”

And then it was time to step out for lunch. There were five options in Colaba: the Sea Lounge (whiskey sours and bumping into Dom Moraes by the window), Paradise (scotch broth and raspberry drink), Martins (beef and more beef), Kailash Parbat (chaat and dal pakwan).

“This is India,” he said, “When will our designs be able to reflect this?”

In case you were wondering, this was from a conversation between Sudarshan Dheer and Ramu Ramanathan. It’s an insightful article on Campaign India.