Graphik was inspired by the appealing plainness seen in many of the less common 20th century European sans serifs and in the hand-lettering of classic Swiss Modern posters. First drawn as the house style for Schwartzco Inc., it was further developed for Condé Nast Portfolio and later for Wallpaper* and T, the New York Times Style Magazine. It is suitable for display purposes as well as for text sizes, captions and for such specific tasks as navigation systems and map-making.

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