The brief: Help the new café across from Poke put itself on the map. 

Poke’s answer: A ‘magical’ box that enabled the staff to announce the arrival of fresh baked goods via Twitter. It was both novel and useful, getting people talking and ensuring that locals knew when to turn up to get the freshest bread.

Moral of the story: Social media is for us and not the other way around. Proved by the crazy bunch at Poke.