Here are six simple tips to succeed in the Social age:*

1. Try and try till something works.*

2. Do more and more of that till it stops working.*

3. Tweak here and there to make it work again.*

4. Do this and that when it isn’t working anymore.*

5. Try more and more till something starts working again.*

6. Go to step 2.*

* Drop it when it stops making sense. Return to the real world.