Dear Fellow Creator,

The idea in the commercial domain is like a baby. But … you are the nanny.

Yes, you care immensely about it, and know what’s best for it. Remember though, it belongs to the agency, its mother and the client, its father. It is with them that it will go out in the world, holding each one’s hand, swinging with joy in between.

Yes, there is a possibility that it may get pulled to either side. Or might get torn apart to shreds in the process.

You will cry. You will shout. You will want to save it with every ounce of strength left in you. But you will be left with only one choice, a choice you will hate from the very core of your being.

And that is, to look away. Sad but true.

Listen, it was never your baby to begin with. It can never be.

So why not give birth to your own baby? Be the parent. Raise it, nurture it to the best of your abilities. Give it the upbringing it deserves. And set it free in the world. For others to see it. For others to savour it. For others to live with it.

That’s the way it is. That’s the way it should be.

Go, start a side project today. May the power be with you.

Sincerely yours,
Jokar
Just another creator